The Blog of Record

Death sells, so they make sure they are ready to cash in:

The family of Sen. Edward Kennedy announced his death around 1:20 a.m. Wednesday morning. Within hours, news organizations had posted full-length obituaries complete with quotes from friends, family, and political experts about his life. How far in advance do newspapers prepare obituaries?

It depends on the person. The vast majority of obituaries are written after someone dies, not before. But news organizations prepare so-called “advancers” in one of three situations: The subject is so famous that the paper would be embarrassed not to have an immediate package in the event of an untimely death; the subject is old or sick; or the subject is “at risk”—i.e., he’s a drug addict or a stunt biker. The first category is rarified: world leaders such as Barack Obama or Gordon Brown. The second category includes Sen. Kennedy and other figures over the average life expectancy of 75 or 80. (Even before Kennedy announced that he had brain cancer in May 2008, newspapers were preparing obituary packages.) Likewise, The NewsHour With Jim Lehrer had an obit ready for Pope John Paul II a full two years before his death. Into the third category fall stars like Michael Jackson and Britney Spears. When Jackson died at 50, the Los Angeles Times already had an obituary ready because he had a spotty health record. In 2008, when Spears’ antics were regularly featured in the tabloids, the Associated Press prepared her obituary despite the fact that she was only 26 years old.

The New York Times says it has 1200 obituaries ready and waiting, some of them from the early 1980s. More interesting facts in the linked article.

Click the photo to enlarge.

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And Marlon and who knows who else.

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The younger Kennedys and their electoral prospects – should any of them ever decide to continue the family business.

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