The Blog of Record

Its latest changes look designed to fend off Twitter’s threat:

Facebook made a number of announcements today about changes to its home page, profile pages, and activity streams. Taken together, these represent a concerted response to the rise of Twitter as a real-time message broadcasting system that goes beyond members’ personal circle of friends.

One of the biggest changes is that it is getting rid of the distinction between private profiles and public pages. The 5,000-friend limit will be dropped from the public pages. Up until now, Facebook Pages haven’t really been the place fans go to connect with their favorite celebrities or brands. For that, they’ve started going to Twitter, where they can get updates in real time. Facebook doesn’t want twitter to become the way large companies and public figures connect to fans.

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