Hoping That Your Base Will Vote Against the Other Guy Doesn’t Work
Published: November 9th, 2008
This seems to be the lesson of John McCain’s loss in the 2008 presidential election. If you neglect your base, people won’t bother to get out on election day just to vote against your opponent. You have to give them a reason to vote for you. When the sentiment among your base is “Well, I guess I’ll have to hold my nose and vote for our guy because the alternative is even worse”, you might as well start writing your concession speech.
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